Should I Share My Youtube Link on Facebook or Upload Directly to Facebook
If you haven't figured out past now, Facebook and Google (Google owns YouTube) are not best friends. So, when you create an amazing video, upload it to YouTube, and are ready to share it with the network you've painstakingly built on Facebook… exist prepared for a lackluster response. No, it'southward non because Facebook limits who sees your newsfeed now (although they do, kind of), it'due south because of the fashion YouTube videos are displayed on Facebook.
Update: It's not just YouTube videos, it'due south pretty much whatsoever content hosted outside of Facebook and shared (tumblr, your website, other video platforms, news sites, etc).
YouTube videos on Facebook
Let'south take a look at an instance of a video uploaded directly to Facebook and shared versus a YouTube video link shared.
Completely ignore the content of these two videos and expect at them from an aesthetic point of view only. 99 out of 100 human beings would admittedly click the large video thumbnail on the left way before the tiny thumbnail on the right. If y'all're scrolling through your newsfeed, you'd encounter the large thumbnail fashion before the smaller one. For the record, the Facebook thumbnail is near half-dozen times larger than the thumbnail provided for YouTube. And let'southward not even get started on the fact that half the time Facebook doesn't even want to show a thumbnail for a YouTube video birthday.
(Thanks for the case Sean!)
And then, evidently Facebook wants to display content uploaded to their platform in a more than bonny way. Simply what's fifty-fifty worse, is this comparison:
Yous're looking at two items in the Facebook Newsfeed. The detail on the left is a visitor I don't currently "Like" (nothing against 20Jeans), and is a "Sponsored" post that Facebook placed in my Newsfeed. On the right is a YouTube video my friend Sam shared. Honestly, Sam's post looks more similar an advertisement than the actual advert does! The thumbnail is about 2.5 larger in the advert and the white space effectually the thumbnail makes it stand up out a scrap more in the Newsfeed. *Just FYI, whether it's a personal profile or a business page, a shared YouTube video formats the same fashion in the Newsfeed.
What's interesting to me is that most other media platforms (magazine, radio, Television, etc) typically brand the content look meliorate and requite space for advertisers.
Kind of similar what Facebook does in the right column with standard Facebook ads. Still, information technology's blatantly obvious that Facebook wants you to see their ads and doesn't desire y'all to see YouTube videos. Some other thing to note, where'southward the play button on the YouTube video? In the Newsfeed Facebook strips the play push from the thumbnail, just on your page they leave it. Odd.
How to make your YouTube videos look better on Facebook
What can yous exercise about making your YouTube videos actually get viewed on Facebook? Well, besides pressing the dreaded "Boost" (or is it "Promote") button on all of your posts, you can employ interesting screenshots for you lot YouTube videos with a link in the status description. Here'south an example:
The inherent pattern of Facebook is geared towards the sharing of photos. Just expect at the screenshot higher up comparing the aforementioned exact content shared as a photo with a link and just the YouTube video itself. Not only is the photograph well-nigh eight times bigger, you lot can show a lot more visual information which will hopefully attract people to watch.
What'due south the worst affair that happens past only posting the photo? Someone clicks on it and realizes it'south not an bodily video. Hopefully if they've invested a click and are interested they click to the link you've included in the photo post description. Another bonus to sharing the photo is you get to pick what photograph you share! With only sharing the YouTube link, your only thumbnail option is any comes with the video through YouTube. Yous tin make the photo whatever you lot desire and hope to attract more eyeballs and interaction.
*Every bit another indicate of comparison: In the hour the in a higher place photo was posted it "reached" 365 people. The YouTube video only "reached" 654 people in 24 hours. There could be a lot of factors that get into this (like timing of the post, description, etc), but that'south enough for me to most always want to post a photo with a link to the YouTube video.
Equally Brian Solis mentions in this article:
Facebook has information technology's own SEO game, only like Google does. You demand interaction and engagement for more of your posts to be seen past your friends/fans on Facebook.
In my mind, captivating and interesting photos with well written descriptions are the mode to do that. Unless it's of extreme importance, I wouldn't waste money on the Heave/Promote push button. Aye, you tin can pay for more people to see that mail, but if the post isn't whatsoever adept, it's not going to assistance your crusade.
And because I mentioned SEO, you might be request "Should I upload my videos to Facebook instead of YouTube?" My answer is no.
Y'all aren't going to go organic traffic to your video if information technology'due south uploaded to Facebook. This goes back to the Facebook vs Google battle. Google has no involvement in showing Facebook videos in its search results. A well titled, tagged, and description on a YouTube video has much better SEO implications.
Food for thought the side by side time you want to share a YouTube video on Facebook.
Source: https://wanderingaimfully.com/why-posting-youtube-videos-on-facebook-sucks/
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